Indeed the Hyundai ad was blasphemous; but the real blasphemy is what we have allowed soccer to become.
Over here in Italy we call support for a soccer team tifo, i.e. "typhus", a contagious sickness that gives very high fever.
I don't know whether the same fanaticism, often violent, that is unleashed in connection with soccer matches in Italy or in England and elsewhere, is aroused by any of the preferred American national sports (football, baseball, basket ball …) .
I would have liked to expand on this, and perhaps I'll do it in another post. For now just one comment:
When we abandon the true God, inevitably we fall prey of idols.