Hyundai has removed its blasphemous spot from circulation, after receiving what they described in a letter to concerned customers as, "[An] unexpected response."
I, for one, am glad that Hyundai executives have pulled the spot, and apologized for their lack of sensitivity in conceiving, creating and executing it.
I believe them when they say that they were not intending offense.
LD
Showing posts with label commissio de fide defendenda. Show all posts
Showing posts with label commissio de fide defendenda. Show all posts
Tuesday, June 15, 2010
Monday, June 14, 2010
Hyundai's Blasphemous World Cup Advert: a call to action
Hat tip to Fr. Zuhlsdorf at WDTPRS
Here is the advert, below which I have offered a sample letter to the president and CEO of Hyundai Motor America:
I encourage you all to write to Hyundai.
Christopher R. Altieri
[ ...]
[ ...]
craltieri@yahoo.com
John Krafcik
President and CEO
Hyundai Motor America
P.O. Box 20850
Fountain Valley, CA 92728 – 0850
Re: offensive Hyundai advert
Dear Mr. Krafcik:
Your company has recently released a television advertisement to air during World Cup matches, in which certain rites of Catholic religion are parodied.
The advertisement is offensive.
The advertisement depicts the following: a soccer ball crowned with thorns (a symbol of Our Lord's passion); a glowing soccer ball in place of the Blessed Sacrament (Christ really and truly present in the species of bread); a mimickry of the Rite of Communion, in which the Eucharistic Bread is replaced with pizza.
In all these, your company's advertisement passes out of the realm of mere irreverence, and into the realm of blasphemy.
I am quite willing to understand that it was not Hyundai's intention to offend Catholics, though even if you were sincerely to offer proof of the most absolute lack of malice, you could not remove the objective insult to our Faith and to our God, which your advertisement has given and continues to give.
I ask that you remove the ad from circulation immediately, and publish an apology as soon as practicable.
Yours Truly,
Christopher R. Altieri
Here is the advert, below which I have offered a sample letter to the president and CEO of Hyundai Motor America:
I encourage you all to write to Hyundai.
Christopher R. Altieri
[ ...]
[ ...]
craltieri@yahoo.com
John Krafcik
President and CEO
Hyundai Motor America
P.O. Box 20850
Fountain Valley, CA 92728 – 0850
Re: offensive Hyundai advert
Dear Mr. Krafcik:
Your company has recently released a television advertisement to air during World Cup matches, in which certain rites of Catholic religion are parodied.
The advertisement is offensive.
The advertisement depicts the following: a soccer ball crowned with thorns (a symbol of Our Lord's passion); a glowing soccer ball in place of the Blessed Sacrament (Christ really and truly present in the species of bread); a mimickry of the Rite of Communion, in which the Eucharistic Bread is replaced with pizza.
In all these, your company's advertisement passes out of the realm of mere irreverence, and into the realm of blasphemy.
I am quite willing to understand that it was not Hyundai's intention to offend Catholics, though even if you were sincerely to offer proof of the most absolute lack of malice, you could not remove the objective insult to our Faith and to our God, which your advertisement has given and continues to give.
I ask that you remove the ad from circulation immediately, and publish an apology as soon as practicable.
Yours Truly,
Christopher R. Altieri
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commissio de fide defendenda
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